Consumer Interest in Organic, Cosmeceutical Products Rising (as published in Supplyside, March 2008).

The Benchmarking Co. released The Age of Naturals, a comprehensive new consumer study that covers the motivations, purchasing habits and attitudes of shoppers who purchase or many consider purchasing natural and organic beauty products, as well as nutricosmetics and cosmeceuticals. The study found that 93 percent of all women were willing to try a new beauty product if it had the USDA Organic Seal. Additionally, when asked why women buy natural/organic beauty products, 80 percent said they were better for the skin, 64 percent said they didn't want chemicals on their skin, and another 27 percent mentioned that ingredients found in traditional beauty products were harmful.

"Consumer demand for natural and organic beauty brands may just be the single most important issue to impact the beauty industry in its history," said Alisa Marie Beyer, president and CEO, the Benchmarking Co., a research and brand strategy firm that exclusively serves the beauty industry.

"Consumers have been inundated with headlines focusing on lead in lipstick, off-label use of pharmaceuticals in cosmetics, the potential perils of parabens and other ingredients, Chinese product recalls and global warming caused by manmade toxins. But nowhere has the fear of ingredients been felt more acutely than in the beauty industry."

Findings from the report were based on a 40 minute online survey from a representative sample of more than 1800 women ages 18 to 50+ across the United States. The report defines beauty buyers as women who declared they had purchased skin care or makeup products over the previous 12 months.

We at Sedona Spa continually strive to provide products that have been created utilizing the latest industry and consumer trends. Our goal is to bring to the marketplace superior and effective skin care products for our treasured customers. Throughout the year we evaluate current formulations, make adjustments with respect to ingredients and their performance, while exploring opportunities to add new items to the Sedona Spa line.

Sedona Spa has successfully partnered with the Animal Protection Institute for a number of years. In December of last year, Born Free USA united with the Animal Protection Institute, combining two dynamic animal welfare organizations, working together for the betterment of all animal lives. The mission of this new exciting partnership includes working to end the unnecessary suffering of wild animals in captivity, rescuing individual animals, protecting wildlife -- including highly endangered species -- in their natural habitats and encouraging compassionate conservation worldwide.

Born Free USA/API's main areas of focus are exotic "pets", animals in entertainment, the international wildlife trade, trapping and fur. Each individual animal matters and they strive to make a difference using tools such as legislation, litigation, public education and advocacy. In addition, the organization operates a Primate Sanctuary in Texas that is home to more than 500 nonhuman primates, many of whom were rescued from abusive situations in laboratories, roadside zoos, and private possession and are now living in a free-range environment with minimum human interference.

Will Travers, CEO, writes,

"As the new Chief Executive Officer of Born Free USA united with the Animal Protection Institute, I can tell you that an exciting time lies before us, as the future of animal protection and wildlife conservation is about to change forever-for the better.

My passion for wild animals started in Kenya in the mid-1960's when my parents, Bill and Virginia, were filming the remarkable movie Born Free. What child would not be inspired by the vast wilderness of Africa, the snow-capped peaks of Mt. Kenya, the majestic wild animals?

We helped create the Born Free Foundation in England in 1984, today one of Europe's leading wild animal protection organizations with vital and effective projects and campaigns that span the globe. After 24 years of building the Foundation, I am thrilled to bring our vision of compassionate conservation to the Americas."

For additional information on this new exciting partnership, please visit www.bornfreeusa.org.

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