Beauty on the Rocks
January, 2007

Greetings!

Welcome to our Sedona Spa newsletter! We look forward to bringing you information about our product line and ingredients on a quarterly basis. Thank you for being a part of our family.

  • Botanical of the Quarter - ALOE VERA (Aloe barbadensis)
  • Presidential Welcome from Mia Martori
  • ANNOUNCING SEDONA SPA’S NEXT GENERATION
  • Our Company Concept

  • Presidential Welcome from Mia Martori
    mia lady 2

    Today, we often hear about the importance of finding and following our passion. At Sedona Spa, we are extremely fortunate to have found ours. Very simply, it is to serve and please you, our client, by providing unique and beneficial products. We have developed this signature line of luxury face, body and hair care products over the past eight years through the synergy of specialized knowledge, the blending of carefully selected botanical ingredients and an unwavering commitment to quality. That commitment is further defined by selecting only animal-free ingredients, creating products that are cruelty-free and using materials that are environmentally sensitive. We hope you enjoy these products as much as we do.


    ANNOUNCING SEDONA SPA’S NEXT GENERATION

    We are delighted to introduce our “Next Generation” Hydrating Facial Moisturizer with patent pending technology. Our trace metal nucleotide technology provides a comprehensive approach to overall skin health. This new formula may help to decrease the appearance of wrinkles, provide skin brightening with Niacinamide, increase skin pliability and promote deep moisturization of the skin.

    Over time certain enzyme systems begin to slow down and those enzymes related to aging begin to lose some of their effectiveness. Certain natural pro- enzyme ingredients may help to activate and accelerate the body’s own anti-aging enzymes. These may be applied topically, but need to be reduced in molecular size so absorption is able to occur. Trace metals, specifically copper, zinc and manganese, as nucleotides, become transporters of such ingredients. Through this type of technology, we may be able to assist our own body’s anti-aging defenses as we age.

    As we move forward, Sedona Spa is committed to creating stellar products for our clients and delivering superior results with these next generation products.

    Sedona Spa’s Hydrating Facial Moisturizer for daytime use is an excellent product featuring an aloe base infused with Shea Butter, Licorice Root Extract, Saguaro Flower Extract and Panax Ginseng Root Extract to provide maximum moisturizing and soothing benefits. These ingredients dovetail well with our trace metal nucleotide technology making our Hydrating Facial Moisturizer with a paraben-free preservative system an outstanding product.

    Hydrating Facial Moisturizer contains a prominent amount of Stearic Acid, a skin smoothing agent and excellent moisturizer. When applying this product, allow additional time, approximately half a minute or so for complete absorption of this wonderful product.

    Clients often ask us to formulate facial products containing sunscreen. The FDA requires extensive testing and very specific procedures with respect to the manufacture of products containing sunscreen. These government regulations make the production of such products very costly and many cosmetic manufacturing companies have elected not to produce products containing sunscreen ingredients, including our manufacturer. We promote the protection of our skin from the harmful rays of sun exposure. Many of our clients utilize a commercial sunscreen or makeup foundation containing sunscreen applied over our Sedona Spa products.

    Thank you for taking the time to read our newsletter. We appreciate your continued patronage and look forward to a magical 2007!


    Our Company Concept
    products

    The Sedona Spa product line is an exquisite array of spa-inspired products using the best nature has to offer—and particularly the best of nature in the Southwest—to provide elegant products for the face, hair and body. Our products give your hair and skin, at home and on a daily basis, many of the same moisturizing and healing benefits that you receive from luxurious treatments in exclusive spas. Sedona Spa’s passion for carefully selecting botanicals found in the Southwest provides the key for offering clients superb products with maximum effectiveness.


    Botanical of the Quarter - ALOE VERA (Aloe barbadensis)
    aloe4

    We often think of the Aloe as a “Miracle Plant” or the “Natural Healer”. A member of the Lily family, aloe is able to tolerate warm and dry climates, retaining moisture by closing its pores to prevent desiccation. There are over 200 varieties of aloe, with Aloe barbadensis being the most well known due to multiple medicinal uses, including the topical treatment of wounds, minor burns and skin irritations. Additionally, consumers are familiar with aloe vera’s use in skin care products as a soothing agent.

    Aloe Vera’s healing and therapeutic properties have been known for centuries. Egyptian papyrus dated 1500 B.C. indicates Roman and Greek physicians utilized the plant as an effective medicinal herb.

    Native to northern Africa, Aloe is generally a stemless succulent plant, growing up to 3 feet tall and spreads by offsets and root sprouts. Leaves are thick and fleshy, green to grey-green in color with a serrated edge. Flowers are produced on a spike and may be red or yellow in color. Relatively easy to care for in frost-free climates, the species requires well-drained sandy potting soil and moderate light. Plants should be allowed to dry completely in between waterings. During winter months, aloes may become dormant, requiring little moisture.

    As consumers continue to look to more natural remedies in their lifestyle and for products boasting botanical elements, the Aloe vera plant makes its mark as a well-versed specimen.

    Several of our Sedona Spa products contain Aloe barbadensis including Advanced Daily Cleanser, Refreshing Facial Toner, Hydrating Facial Moisturizer, Maximum Body Shampoo, Botanical Sculpting Spray and Spa Shower Gel.

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    Sedona Spa | 3840 North 16th Street | Phoenix | AZ | 85016